Passion is Perseverance’s Power

May 18th, 2015 by Patricia Jehle Leave a reply »

PurposeRecently I met up with an entrepreneur friend who has had her ups and downs since starting her business in Switzerland two years ago; but she continues to follow her dream. “Don’t ever give up, just keep pushing towards your goal. There will be a break through; you will see the signs and just head towards those little lights.” She is right about following her dream, but her passion is the energy that gives her the perseverance needed to reach her goals.


When I think of start-ups and the people who have managed to bring their ideas to fruition, I think of people who are passionate about their product, passionate about their clients and customers who will enjoy that product, and about their passion regarding their stakeholders who will also benefit from the product. These entrepreneurs are really excited about what they are doing; they really have a dream. Here are some of my ideas about passion and how to use it for your advantage when starting a business.


Be passionate about your product and know how it helps potential customers and clients, as well as stakeholders.


When writing your business plan, ask yourself if your product really speaks to you as someone who might be an investor or stakeholder. How excited are you about it, because if you are not energized, how are you going to get potential investors and stakeholders excited? How is this product special and why are you the one that is the best person to do it? Finally, an you tell someone about your product in a way that is clear and really gets that person excited, too? Can you create a buzz about it?


When the hard times come your passion will be your battery


Even with a passionate “elevator pitch”, there will be days where the “no” comes, maybe multiple times. The passion that you have about your product and how (and why) it is fantastic is your battery supply when you will have hard days. And take it for granted that there will be hard days. But what keeps the start-up entrepreneur going will be the energy found in the passion for the business idea, for the product. Use that energy for the hard days so that you have a surplus of energy when the ball gets rolling and the profits come in. Then that extra energy can be used for a new idea to move you upward and onward without too much extra energy wasted. You will be already moving instead of starting from zero.


Your passion might just be what separates you from all the others


Finally, in some cases, there may be others doing the same thing as you do. But your passion about your product might be the key to setting you apart from all the others. If you shine when it comes to passion and produce a great quality product, you will stand out, even if there are a hundred – or a thousand – doing just the same thing as you. You will find that people notice how you talk about what you do, and they will be happy to try your product. Your business idea doesn’t have to be very original to be passionate about it. I have a niece who owns her own bookkeeping company. She works hard and is very passionate, and proud, of her quality services to her clients. Because of this passion, and because she is very competent, she is excelling and business is booming. Passion is vital for a start-up.


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