Decisions got you down? Try these seven suggestions.

July 12th, 2016 by Patricia Jehle Leave a reply »

Choice overload? Decisions Decisions!!!


Most people think they make 70 a day, but many experts say that 35,000 conscious decisions are made by most adults daily.


If you are a CEO or business leader and you work only five days a week, you make almost 30 important decisions each day. Over 50% of those decisions are made in nine minutes, or even less. Only twelve percent are made in an hour or more. Of those 30 important decisions, there are multiple layers or micro-decisions found in each one.


Does that make you feel tired? It does me!


We all want to make good decisions so what can we do to make better ones?


Manage your choices. The below list of how to better manage (important) decisions is based on the TED talk by Sheena Iyengar and the article, both cited below, with my own added wisdom, as well.


1) Cut! in complexity and number

Less IS more! There can be too much of a good thing. If you have too many choices, you may choose not to engage at all; your decision quality decreases when given too many choices; and/or you are much less likely to be satisfied with your decision if you do finally choose. So, choose from only a few options. Also, for business owners and leaders, when thinking of potential customers USP is key in product development. Give them a few unique options, not 20 of “same same same”.


Complexity also matters. When it comes to complexity, start simple and get more complex and do not get very complex until the end. This allows you to make better choices and not give up before “the end”.


2) Make the results concrete

Ask yourself what will happen if… The consequences of the choice should be felt in a very vivid sort of way. This is also true from the selling end. Make it clear what will happen if they do choose your product.


3) Categorize them (it’s easier for us to understand categories)

We are much more likely to take the time to choose if we have categorized the choices logically.


4) Watch your body clock

Major decisions should be made early on in the day. Even if you are a night person, it is better to choose early on, and remember when working with people, most discussions should be held early on in the day.


5) Take a walk, or at least a coffee break

We all know it, but may not follow this advice. Better choices are made with a clear and rested head. So take breaks.


6) Use your Gut instinct, with balance and reason

Gut instinct is helpful when balanced with concrete information, credibility and remembering to take possible bias into consideration. Remember we see through our own biases and experiences and our emotions can be good, but they can also get us into BIG trouble, so be careful and balance everything.


7) Ask others, just do it

It should not go unsaid, and if you have nobody, find someone. I know of options, probably you do too. If not, ask me.


I wish you all the best with your next week of 139 decisions!


Patricia Jehle

Regional Director of the Alpha Group, Switzerland




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