Archive for September, 2016

What works? Grow your business, part 2

September 26th, 2016

Get clients and customers: What works!?!

Are you overbooked, yet?

I read Michael Mayer’s Seven Levels of Communication a wile ago and took his book to heart. Because of this ideas, I have almost more business than I can handle at the moment. So, what’s his premise?

Relationships are key. Authenticity and a great product are what matters.

I like that because that is how I work: relational and I am a person that honors my word. How about you? Are you curious about how this seven levels idea works?

Well, first, leave those big expensive advertising campaigns and direct mails to the rich guys who can waste their money. The return on investment for these activities is very small. Emails and other electronic communication is, at least, free. But electronic communication may not get you much further, either — so then what to do?

Do these:

Write a handwritten note, make a call, go to a meeting or an event where you meet someone, and have one-to-one meetings with your potential clients. It’s all abut relationship.

Relationships is what works.

Leave the direct mailing, advertising and electronic communication to giving out information about you and your product. That’s all. The way to becoming overbooked lies in relationship: meet people, write to people (by hand with stamped envelopes), and call people. Finally, set up one-to-one meetings and talk to the people face to face.

Where do you go to meet people?

Networking is key and yet, not all networking events are equal. I have written about this a few times, but it bears repeating. So, make a plan: go to what interests you and to where you might meet people that would (eventually) interest you. But go with the point of having fun, not “doing business”. Go to meet and, especially, to help others.  When you have these goals in mind, you will have a great time and meet new friends.

Who do you write to?

You need to target people who fit with your product and your ethos. Those are the people you write to. Do spend care on the writing process and do be honest about your intentions. Remember: integrity and relationship. When you write them, tell them you are going to call. Then follow through.

Who do you call?

The people you call are the potential clients that you hope to meet on a one-to-one basis. You have told them you are going to call and now you spend a little time (half an hour or even less) finding out if they and you fit together. There is no need to have a “spiel”, as your wonderful product should be what you offer with your best “you” backing it up. Remember, you are to be your authentic self and remember to smile. That smile can be heard over the phone.

Who to meet with on a one-to-one basis?

Those people have made it “past” the telephone stage and they are the people with whom you want to establish a business relationship. They should fit with your product, with your ethos, with you. Remember to have a call to action ready for them at the end of the meeting and remember to ask for action. Do not be shy. These people have taken the time to meet and listen to you in person so they are interested in you and you product. Go for it! Then, if they say yes, great. But what if they say “not now” or “no”?

If they say not now, ask when you should get back to them (and then do it). Keep track of those people very carefully.

If they say no, ask why and also what might make their mind change. Remember a no may be a not now, too, so be careful to make sure.

With this process practice and carried out you will be on your way to reaching your goals. But remember to be yourself and to have a great product.


Enjoy your company growth, and should you want to visit my site: –Or join my group on LinkedIn:

Have a great rest of the week!

Patricia Jehle



Grow your company!

September 20th, 2016

Marketing for people like me in 5 “easy” steps:

About two years ago a mentor, Prabhu Guptara, told me how to start my coaching business. I have been following his advice ever since. I suggest that if you are in coaching, consulting or solo-preneur services, that you follow his advice, too. Here it is:

Find your niche
Finding your nice, and doing a little research to make sure there are potential clients there is key. You can’t specialize in everything, so make sure you know what your niche is and create a little marketing phrase that explains your business. Mine is, “I help SME leaders achieve fast company growth so they can dominate their nice and double the company value in three years.”

Start a blog
Then, you need a blog- and a website, often they can be combined. It is recommended that you write once a week or twice a month to help potential clients see what you can do and what you are working on/thinking about. Remember to blog only about things that might interest potential clients.

Start networking
I wrote a recent blog on this … So I won’t say any more. It IS very important!

Start speaking
This is my slowest area, partially because I have to teach at the FHNW and then I don’t feel like speaking at other places, but I do, and have done it. You don’t have to look hard for engagements, but before you speak, you need to know if it is pro bono, or for a fee. Set your fee ahead of time

And stick to it.





Write an e-book
This is my present project- how about you? Most coaches and consultants I know are working on a book or two. I love writing and thus I can combine two loves at once: coaching and writing. The best advice here is to write regularly, best every day or every work-day.

Plus one- set a schedule for all of this and –keep going!
It is easy to lose track of these things and get lost in the minute details of each of these steps. But all are necessary. So, set a schedule and then keep at it. You, and your business will be thankful to me for it!

Enjoy your company growth, and should you want to visit my site: –Or join my group on LinkedIn:

Have a great week!
Patricia Jehle

Go ahead. Cry!

September 13th, 2016


Tears of Remembrance

There is a time for showing emotions — and all emotions are okay to show. Last weekend was a big day of taking pause, remembering, being sad, and showing grief. A day of remembering, and mourning. Fifteen years have passed since September 11, 2001 and the world will never forget.

One of the reactions to this Day that is okay, no, is necessary, is tears.

History and cultures

Two weeks ago I had a conversation with a friend about the history of tears, their meaning and how one collected tears, because they were precious. The ancient Persians and the Romans seem to have considered tears to be precious. The Hebrews in the Old Testament honored tears, and the Victorians collected tears in bottles and kept them for show in special bottles.

Benefits of tears

Besides being precious tears are important for health. We cry to release intense feelings, but also the body is able to rid itself of impurities. Tears are also important for emotional health. As Psychology Today puts it, “Try to let go of outmoded, untrue, conceptions about crying. It is good to cry. It is healthy to cry. This helps to emotionally clear sadness and stress. Crying is also essential to resolve grief, when waves of tears periodically come over us after we experience a loss. Tears help us process the loss so we can keep living with open hearts. Otherwise, we are a set up for depression if we suppress these potent feelings.”

The Problem

But there is a problem; we live in a tear-phobic society. It is common to think that crying is a sign of weakness, a sign of inability to cope with the situation. This is a false assumption and must be countered with truth. It’s more than okay to cry. It is good and healthy for us to cry, and to allow others to cry in our presence.

Personal thoughts

I don’t know about you, but I have some hard days of remembrance before me in the upcoming months. My mom died in the fall, as did my mother-in-law and sister-in-law. Also, some fifty plus years ago my dad died, also in the fall. The freshest, and for me hardest day is Mom’s death last fall. I have been, and will be crying off an on on those dates, and around those days. It’s okay, it’s natural and it’s good for me to cry about them then. It’s healthy.

How long

I have read that society in general wants people to get over grief in something like two months. Ask any honest person, and good psychologist, and I think the deep grief can easily last for six to twelve months. What does our society do with this? They want you “productive and strong” in two months. But there’s a real problem with that, because when we, you and I, stuff our emotions they stay there and “fester” and come out in very unproductive ways. It is much better to grieve and to feel our grief. To cry.

So what do we do:

Be mindful of our state of emotion, of our body, of others

  • Pay attention and be curious about our emotions. Treat them as part of you, not as adversaries.
  • Be aware that your grief will affect your body, too. That headache, gut ache, tight chest… be aware, and take care of yourself. Remember to breathe and to move take walks, especially)
  • Remember that others are grieving, too and send them your wishes, in thoughts, prayers, words, and actions.

What are you going to do about it?

We humans want to be pain-free. But life is not like that and it is much better to walk through that pain, preferably with someone, than to stuff it and pretend it isn’t there. Each person has their own coping methods. I personally walk my dog a lot when I am sad. It really helps, as does something that Brené Brown writes about called four spare breathing.

So, what are you sad about, grieving about? Who else is grieving? How are you going to deal with it?

I wish you a good week, thinking, doing and feeling.

Patricia Jehle      blog:

contact me at:

Also, I invite you to join my group, SMEs Grow Together on LinkedIn:


Nine Plus one Networking Ideas

September 8th, 2016
Fun networking!

Fun networking!

Nine Networking Ideas, plus one

Everyone I know seems to get a little worried when they enter a room full of strangers. Even Amy Cuddy tweeted that she’s still working on it! (“Yes, I still feel socially anxious. I’m at a reception with hundreds of strangers, too nervous to introduce myself. Still working on it!“)—I just had a conversation about the topic with a client and here’s a summary of my take on the subject, nine ideas PLUS a question, and a tenth idea:


Before you go, do three things:

Choose something that really interests you and that you think you will find people with whom you can meet in a meaningful way. I would like book launches (of book topics I am interested in) and TEDtalks, for example. You would also find me at some art exhibit opening. What interests you? What kind of person interests you?

Once you have chosen a venue you should do a little research. Who is going? What is the program for the event? Then, if you do this, post it on your social media. For example, I went to the Pink Ribbon Walk last Sunday and remembered to post it on FB… I will do so on Twitter, now because I forgot to before hand.

Visualize yourself there having a good time. Prepare by setting your expectations realistically. How many people will you think you can manage really meeting in a meaningful way at this event? One? Two? Three? Set your limits (time and what you will do) and make sure you follow them. Know when you plan to leave and stick to your plans. You will be happier if you do this.


During your time there do three more things:

When you arrive (or shortly before you leave home) do the Amy Cuddy (à la book Presence) Wonder Woman Pose. Stand with feet shoulder-width apart and hands on hips. Stand and smile at yourself- for a good three minutes. A single-person bathroom works, so does doing it at home. But do it. It is research-proven that this ill help you feel confident about yourself. Also, if you are really interested in this practice, email me, and/or read the book.

Treat each networking event as a learning experience, not a performance. That means you are “just practicing”, “just learning”. If you do that combined with the next step, you will enjoy yourself and be able to look at these events as more and more fun.

Enjoy and Be
Most of the people organizing the events enjoy them or they would not do them. Remember that they try and make it enjoyable for you, the participant. Find someone you seem to “click” with, do what you enjoy. Relax and …

Be yourself.
When you are yourself you will find meaningful new relationships at the event. AND that’s the real goal: to start a new relationship with someone that seems to click with you. The point is not to “get as many business contacts as you can”, but to be yourself with other people who you may enjoy doing work with in the future (or maybe not work with at all). These people are people you try and serve some how, a kind of “pay it forward”, and introduce them to your network kind of thing. It’s all about relationship. So you can be yourself and relax.


When the event is over do three more things:

Your contact lists as soon as possible- don’t keep those business cards collecting dust in the drawer, enter the information into your electronic contact list (and remember to make sure you yourself are entered into it, as well, to send and to use).

For those whom you want to keep in touch with, but don’t have any specific plan, email them and thank them for talking with you. Leave it open for meeting, or suggest something if you like.

For those who you set up a meeting, call and confirm. You can email, too, of course, but a call is more personal. Remember, these are the people with whom you hope to start a business relationship or with whom you might partner in some way in the future. They are also people you enjoy.

Remember that follow-up is important for relationship, as well as for your business.

What’s next?

Practice makes better
I don’t think one ever gets perfect at this, but you do get better and hopefully learn to really enjoy your networking time. Keep practicing, keep learning, and set a goal of – one? or two? networking events a month to attend.

One of the best articles I have found on this topic is from the Entrepreneur:

Enjoy your networking, and should you want to visit my site:
Or join my group on LinkedIn:

Have a great rest of the week!
Patricia Jehle