Your Business Pitch

March 13th, 2018 by Patricia Jehle Leave a reply »

Pitch it!  Passion is you Business’ Power to Grow, even in hard times

“Don’t ever Give up!”


Toss your ideas to the wind and see what happens!

Recently I met up with an entrepreneur friend who has had her ups and downs since starting her business in Switzerland a few years ago; but she continues to follow her dream.

“Don’t ever give up, just keep pushing towards your goal.  There will be a break through; you will see the signs and then you just head towards those little lights.”  She is right about following her dream, and her passion is the energy that gives her the perseverance needed to reach her goals.

When I think of startups and all the people who have managed to bring their ideas to fruition, I think of people who are passionate about the felt need that made way for their product, passionate about their clients and customers who will enjoy that product, and about their passion regarding their stakeholders who will also benefit from the product.

These entrepreneurs are really on fire about what they are doing; they really have a dream.  Here are some of my ideas about passion and how to use it for your advantage when making a pitch.

What and how to pitch?

What’s in a short pitch?

The problem, your solution to it, and why you’re the one to do this.

For a longer pitch add

The facts (what you know about the market, the problem, the potential customers- eg a business plan in the making)

A short-term plan with milestones and a long-term vision

A Tip

Be humble (after all, you’re just starting up)- you want people to like your idea, but it’s you they will buy

When the hard times come your passion will recharge you

Even with your passionate “elevator pitch”, there will often be days where the “no”s come.  The passion that you have about your product and how (and why) it is fantastic is your energy supply when you have hard days.  You must take it for granted that there will be hard days, but what keeps you, the start-up entrepreneur, going will be the energy found in the passion for your business idea, for your product.  You should use that energy for the hard days so that you can reach the day when the ball gets rolling and the profits start coming in.  Then there will be reserve energy and you can use that extra energy for another new idea to move you upward and onward without too much waste as you will be already moving instead of starting from zero.  There will be less resistance to movement, then.

Your passion will be what separates you from the “crowd”

In some cases, there may be others doing the same thing as you do.  But your passion about your product might be the key to setting you apart from all the others.  If you shine when it comes to passion and, of course, produce a great quality product, you will stand out, even if there are a hundred – or a thousand – doing just the same thing as you.  You will find that people notice how you talk about what you do, and they will be happy to try your product.

Your business idea doesn’t have to be original to be passionate about it.  I have a niece living in Oregon who owns her own bookkeeping company.  She works hard and is very passionate about what she does, and she is proud of her quality services to her clients.  Because of this passion, and because she is very competent, she is excelling and business is booming.  Passion is vital for a start-up and that pitch you are working on.

So, what wakes you up in the morning and gets you out of bed?  Use that energy to talk about your idea.

Have a great rest of the week!

Patricia Jehle

ps: For those of you interested in what I do, I am a business coach focusing on managers, CEOs, leadership, SMEs and Startups, but also on expat coaching.  I have added OQM® (Organic Quality Management) Consulting to my pallet and would love to talk to you about how OQM® or me coaching you can help you move onward and upward with your career, team, division and company.



Leave a Reply